Now4Next

During the Rookie Transition Program (RTP), you were introduced to Now4Next - NBA Player Development's initiative to promote the professional growth and development of NBA and G League athletes. Through tailored programs and unique opportunities, Now4Next empowers you to explore your off-court passions.

CheCK IT OUT

At RTP you had the chance to talk to our Now4Next guests - music executives Barry Johnson and Andrew Hopson, and Lanny Smith, an athlete-turned-retail entrepreneur. Player Development's deep network of organizations, executives, influencers, and creators can help you pursue your off-court interests

Visit the Now4Next website to learn more about our programs and opportunities, including:

Harvard Crossover Into Business: Want to learn more about the business world? Gain business acumen and explore off-court interest through our partnership with the Harvard Business School.
Connect with Industry Leaders: Looking to explore a particular industry? We can help you build relationships with companies in many industries, including fashion, music, and investment.
Business Mentorship Program: Have a new business idea? This six-month program pairs you with entrepreneurial mentors in a field of interest, offering you guidance and resources throughout the program.
Yellowbrick.co: Want to learn while on the road? This virtual platform offers free online courses for a range of "passion careers," from music and sneakers, to gaming and fashion.

Pursue Your Passions Today